Allow me to set the stage…Driving on I-70. Somewhere in Kansas. Cruise control set on 70mph.

One thing is is for certain when driving from Boulder, CO to Birmingham, AL – you will meet Kansas. And not just a quick hello. I’m talking sit down, drawn out, get to know you kind of meeting. I’d taken this route several times before, but this time around, the 424.2 mile stretch of I-70, was different, in a good way. Now, to many people, Kansas is probably a deathly boring, never ending, forgettable landscape. Especially when your glued to the stretch of highway that crosses it from end to end. This is somewhat true for me, but I’d also always appreciated the vast land and different terrain that this route offered. Thrilling, no. But does it have its own beauty, yes.

Several months before this road trip, I’d just invested in a nice camera. And because of this, I’d packed it up front with me for safe keeping. So there it was just sitting on the passenger seat comfortably packed in its cushy case. At some point, I must have seen something I wanted to capture, because I quickly pulled the heavy 5D out if its case, turned it on, rolled down the passenger window and in auto-focus mode snapped a shot.

After looking at the shot I’d taken (thanks to digital photography), I was pleasantly surprised to see such a cool photo. The shot was captured at a angle (because as mentioned the camera is pretty heavy and I didn’t have the time to set anything up), but while the foreground was a blur, the background was surprisingly sharp. I quickly tried a few more shots and I knew I was on to something unique. And because at 70mph, you don’t know exactly what you’re going to get, this became the truly fun experiment I called 70AT70.

At Salesforce, we spend a lot of our time shining the light on what we call Salesforce Trailblazers. Trailblazers can be customers, partners and even employees. They are defined as someone who is a pioneer; an innovator; a lifelong learner; a mover and shaker. A leader who leaves a path for others to follow. And most importantly, a person who builds a better world for others.

And because at Salesforce, we love our schwag, apparel and are a tech company in the Bay Area, we must have a branded hoodie. So we came out with a simple black hoodie that features the word Trailblazer across the front. Chances are if you live in the Bay Area you’ve seen more than a few.

And while the hoodie was a success, it didn’t feel right for a large percentage of our Trailblazers who are C-level executives. So I thought it would be nice to make something that we could offer the executive to celebrate their leadership. And in this case, something they’d more likely wear.

The “Trailblazer” incorporates one of Salesforce’s graphic elements that’s widely used in our brand’s design. The topographic map’s contour lines have been inversed and then transferred onto the blazer to give it a subtle distinction, but yet a unique look.

This project came about when I was living in Venice, CA, during a time (2012) that the popular stretch of road, called Abbot Kinney, was booming with hip, new restaurants. One of those destinations became a pop-up restaurant, hosting various local chefs. The restaurant didn’t have a name, so when talking to the owner and organizer I offered to help.

It was fun project to work on, however it had it challenges. Because the restaurant would house a number of different themes, chef personalities and cuisines the name had to make sense for all of the above.

After coming up with a list of names, I landed on the name AK Supper Club. The AK standing for Abbot Kinney. It felt cool, special and had the ability to speak to the range of restaurants and chefs that would be there.

I also designed a simple logo and menu.

Recently a long time friend of the family and ENT doctor to the Birmingham region passed away. I really felt the desire to do a little something in memory of him, as I can honestly say John was unlike anyone else. 

He was an unbelievably caring doctor who went out of his way to make his patients feel comfortable and special. His sense of humor was always on display, putting a smile on even the sickest of his patients. John's unique look, character, and personality allowed him to stand out in a crowd and will always be remembered. His glasses, old school ENT's head mirror and his love for Washington and Lee are what you see represented in this simple graphic.

American Tomahawk

These water bottles were made for their winter season trade show. Copy reads “Cut directly from the source: Ice”

Health Ade

These cans were designed for their new soda and water products.

Montejo Amigos Limited Edition Bottles

These collectable bottles were designed to celebrate the launch of Montejos’ semi-pro soccer team. Each of the starting players would have a bottle dedicated to them as part of the special 11-pack, representing the number of players on the field. The bottles would reflect the players’ position on the field from front to back.

Education Equity Project

e2e Exchange

Sarg Consulting Group

Cafe &

American Tomahawk

SnakeGirl

Mountain Brew