At Salesforce, we spend a lot of our time shining the light on what we call Salesforce Trailblazers. Trailblazers can be customers, partners and even employees. They are defined as someone who is a pioneer; an innovator; a lifelong learner; a mover and shaker. A leader who leaves a path for others to follow. And most importantly, a person who builds a better world for others.

And because at Salesforce, we love our schwag, apparel and are a tech company in the Bay Area, we must have a branded hoodie. So we came out with a simple black hoodie that features the word Trailblazer across the front. Chances are if you live in the Bay Area you’ve seen more than a few.

And while the hoodie was a success, it didn’t feel right for a large percentage of our Trailblazers who are C-level executives. So I thought it would be nice to make something that we could offer the executive to celebrate their leadership. And in this case, something they’d more likely wear.

The “Trailblazer” incorporates one of Salesforce’s graphic elements that’s widely used in our brand’s design. The topographic map’s contour lines have been inversed and then transferred onto the blazer to give it a subtle distinction, but yet a unique look.