Media: Film

During my many years of freelance, I’ve been fortunate to work with the great folks at The Martin Agency, for over a year, on a number of their accounts. One of those was the behemoth, Walmart. For the most part, Walmart was used to producing ads pushing their product and announcing seasonal promotions. The idea of producing a larger brand ad (or two) was not something they’d really entertained.

Until these spots…

Working with the creative leadership of John Norman and Joe Alexander, we landed on the two spots you see here. We really wanted to shine a light on the role Walmart plays or can play in your families adventures, good times and special moments. The work also drives home the fact that when you shop at Walmart, you save money. This is supported with the end line, “When you save on the little things it can add up to something big.”