Media: Film, Digital, Web

Developed by both CP+B and Arnold Worldwide, the “Sunny side of Truth",’ takes a fresh and “sunnier” approach to marketing both the harmful effects of tobacco use as well as the efforts of Big Tobacco to push their products on the younger generation.

For years, ALF put out shocking commercials that delivered a hard-hitting anti-tobacco message while illuminating facts about tobacco. This year we decided to take a different approach, armed with a fist-full of satire. Five commercials showcase an array of song and dance performances married with whimsical animation in an attempt to highlight the “hidden positives” associated with tobacco. In the end the viewer realizes there are no positives to tobacco use and despite the musical diversion, the ads all deliver a strong anti-tobacco message or illuminate facts about tobacco.

Even with an extremely talented production team (Directed by Tom Kuntz, Animation by ex-Disney animators Saul and Elliot, and music by Tony nominated composer and song writer, David Yazbek), this project that took several months to complete. It was a pleasure to work on and contribute to the Truth brand.

Funny side note: The now famous Lea Michele, made it to callbacks, but was just too good and polished of a performer to make our cast.