Media: Print, Outdoor

Sun Microsystems, Inc. was an American company that sold computers, computer components, software, and information technology services and created the Java programming language.

This campaign was to promote the use of Java by showcasing some of the businesses and industries that were successfully using the Java programming language.

These images, made up of actual Java code, were large wallscapes in and around the city of San Francisco. From blocks away it appeared to be just a cool graphic image, but the closer you got the more evident the code became.