Media: Film, Web

Salesforce is the world’s #1 customer relationship management (CRM) platform. Our cloud-based applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way.

The first spot is the most recent work I’ve done for Salesforce. It’s an awareness video focused on app development, which for most people is a daunting task. But with the help of Salesforce and its Lightning Platform, anyone can develop apps, because business executives and IT professionals can now work together to get things done more quickly and efficiently. However, the current system that most companies use to build their apps often results in business users waiting forever for the overloaded IT department to get around to their request. It’s sort of like waiting around for your number to get called at the DMV.

This insight led to the featured parody, where instead of the DMV it’s the DEV, a place where the customers waiting to be helped are business execs and the people helping them at the windows are developers (devs). The business users anxiously wait for their numbers to be called so they can get some help developing their ideas for apps. And the developers, who really do want to help, realize that the they’re not the best option for building an app, that is until the DEV adopts the Lightning Platform. So for now, it’s the shitty world they’re all stuck in.

This next campaign is focused on another one of Salesforce’s flagship products, Service. With the help of Salesforce, businesses can enhance customer support — from call-center software to self-service portals — with more responsive, intuitive, and flexible service solutions that help your business anticipate your customers’ needs.

The videos were part of a larger awareness campaign that simply wanted our customers to know that we understand the challenges of customer service (and have all experienced the excruciatingly bad customer service that is the norm), but that Salesforce is here to help businesses achieve great customer service for all.