Media: Print

This postcard campaign is the only work I’ve dragged with me throughout my career, that was done in portfolio school. I’m still proud of the idea and execution, especially since we were just learning the ins and outs of concepting and art direction.

My goal was to produce these in as real of a way as possible, while on a student budget. That said, there was no photoshop involved in “getting the red out.”

I started with asking the amazing Rob Lawton, a type and design teacher at The Creative Circus, if he’d come with me to get measured for a custom Santa suit. Without hesitation he said yes, and voila, he became the Visine Santa. Not only did Rob look the part, he also embodied the Santa spirit, so we couldn’t have asked for a better model.

In addition to the Santa costume, we ordered a real stop sign and bought a fresh lobster, both destined to be hit with a shit-ton of white spray paint. Unfortunately, a lobster was harmed in the making of this ad.

This was a super fun campaign and always takes me back to the days of being in ad school.