Media: Film, Social, Web, Digital, Internal Comms

Healthcare can be a tough nut to crack, when it comes to advertising. You don’t want to be too sell-y and you don’t want to fall into the chasm of ubiquity.

In the TV campaign we wanted the brand to be seen as being more human and wanted to deliver our message in a lighthearted way. By acknowledging the human truth that we all have healthy and less-healthy versions of ourselves, we were able to resonate with our audiences in a way that invited us to share ways they might be able to improve their health, while living their best lives.

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We also developed a graphical representation that speaks to both health and happiness. This smile graphic was applied to communications across the media landscape.